YouTube Features for Marketers

WINNING TACTICS FOR YOUTUBE MARKETERS

With regards to video advertising, the main purpose of call is constantly YouTube. Obviously it is. It’s the world’s biggest video sharing system by a zillion miles. With a billion month to month guests, it diminutive people Vimeo, second in the running, at a negligible 130 million.

 

Be that as it may, for such a notable stage, you may really be very astonished concerning what number of minimal known highlights there is hiding underneath all the standard stuff.

Would you like to achieve more watchers and streamline the nature of your recordings?

 

Look at these highlights, they’ll do ponders for your find capacity, and when you begin utilizing them, you’ll be giving yourself a quick edge over your rivals which, on a stage like YouTube, is practically each and every substance maker out there.

Setting Up a YouTube Channel for Your Business

Here’s a quick overview of the steps to set up a new Brand Account for your business’ YouTube channel.

 

1. Visit YouTube while you’re logged in to the Google account you want to use to manage your Brand Account, and head to the YouTube Channel Switcher.
2. You should see your personal account, any Brand Accounts you currently manage, and the option to create a new channel.
3. When you click on “Create a new channel,” you’ll be taken to a screen to create a new Brand Account. Give your new Brand Account a name, and click ‘Create’.
4. Congratulations! You’re now the proud owner of a YouTube channel for your business.

CHANNEL ICON

By default, your Channel Icon will be linked to your Brand Account’s profile photo, so to change it; YouTube will direct you to update your Brand Account.

Clicking ‘Edit’ will take you directly to the upload photo screen in your Brand Account.

It’s recommended that your picture should be a JPG, BMP, PNG, or non-animated GIF and 800 x 800 pixels. You should also make sure it displays well at smaller sizes, and in a square and a circle crop, based on the multiple places YouTube will use your channel icon.

CHANNEL ART

Adding channel art is a great way to show off your brand’s personality and create a more visually engaging YouTube profile. Your Channel Art should be under 4MB and at least 2048 x 1152 pixels, although YouTube recommends going with 2560 x 1440 pixels for best results on all devices.

YouTube will give you a preview of each image you load, to show you how it will display on multiple devices. You can also edit the crop of your image.

DETAILS AND DESCRIPTION

To unlock all of the customization options for your channel, you’ll need to click the gear icon in the section beneath your Channel Art.

A pop-up titled ‘Channel settings’ will then appear. Look for the ‘Customize the layout of your channel’ option and enable it. Click ‘Save’. You’ll now be given a wider range of options sorted into five tabs: Home, Videos, Playlists, Channels, and about.

Head over to the about tab to edit your store’s details.

Under description, give a brief outline of your store, products, and mission. Keep any core keywords for your store in mind, and make sure to use them in your description to help people find you when they search on YouTube.

Be sure to include your contact email as well. You should also include links to your social media profiles and your store, since these links can be set to appear over your Channel Art and will be highly visible to your audience.

Most of your links will default to just the small image that shows up at the top of your browser but the first link in the lineup will also show the link title, so make the most of those 30 characters like 100% Pure has done with their “SHOP NOW” call to action.

On the right hand side, you’ll find a section titled ‘Featured Channels’ where you can feature other YouTube channels that are owned by your brand or managed by your employees. While this section may not be useful to you yet, once you expand your YouTube presence it will definitely come in handy.

HOW TO EMBRACE NEW YOUTUBE FEATURES FOR BUSINESS MARKETING

We are in the middle of a social media revolution. Information is being shared at a rate never before seen in history, and one of the next major growth areas will be video. By incorporating some of the social features found on YouTube, you’ll expose your business and your brand to hundreds of millions of potential customers who may be reaching out for your content. YouTube has several ways to interact with other social networks built in, and it has some social features of your own.

 

ACTIVITY SHARING

 

Sharing is something almost all social networks have in common. People not only want to connect with their friends and contacts, they also want to share compelling content that they find online. And what could be more compelling to share online than a great video?

 

YouTube allows you to inform your various social networks whenever you perform a variety of actions. For example, you can post a status update to Facebook, Twitter, Google Reader, Orkut and MySpace whenever you upload a video, comment on one, or subscribe to a YouTube channel.

 

Of course, it’s advisable to share other activities, such as when you comment on other subscribers’ videos, to avoid being perceived as simply a self promoter. Do you remember the old adage, “To have a friend, you first have to be a friend”? In the case of online video sharing, the same basic rule applies; to get your business videos shared across the Internet, you have to be prepared to share other people’s videos as well.

 

To access the Activity Sharing features in YouTube, log in to your account, and click on your channel name in the top-right corner. Then click “Settings,” then “Activity Sharing.” You’ll see a set of activities and social networks that you can update for a variety of actions.

 

LIVE STREAMING

The world got somewhat excited last year with the launch of Periscope: the live-streaming video app that Twitter quickly snaffled up to snuff out closest rival Market, released only a few weeks previously.

 

But YouTube had already been offering a live streaming feature since 2013. It’s never really gained the limelight like Periscope has and perhaps that’s just because people were already familiar and happy with what YouTube could do for them.

Nevertheless, it has to said that brands don’t tend to utilize YouTube’s live streaming feature, whether they’ve jumped aboard Periscope or not, and so that leaves the gates wide open for you to stand out by making some live videos.

 

Now, in order to live stream, you’re going to have to have 1,000 subscribers already hence this is an advanced feature that you can only access once you’ve already developed a solid grounding on the platform. But, presuming you’ve got this, then you can really start to reap the benefits but you’ve got to be careful.
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A good video will be good for business but we must be wary that the opposite is also true. And so, especially when it comes to live streaming, you must be prepared, for there are no opportunities to go back and edit later, or even just bin the whole thing if it doesn’t turn out how you expected.

 

This means that you will need reliable lighting, audio and recording equipment, and a decent script as well, so you know what you’re going to talk about – the last thing you want is to get a reputation for being the boring guy on YouTube who goes live without having anything to say.

Put simply, great live streaming comes to those who are prepared. Make the event exciting, and remember that it is indeed live that is to say that you need to bring something to the table that wouldn’t have worked if you recorded it in advance. This might be tricky, but at the very least you should take the opportunity to answer questions or tweets from followers in real-time.

 

COMMENT ON OTHER VIDEOS

Expanding on the idea that you must give in order to receive, one of the best ways to get your video content viewed is to add a comment to other people’s YouTube videos. Every comment you make automatically includes a link to your YouTube channel. If your comment is compelling then other viewers may click the link to your channel where they can access all of your videos, your YouTube channel bio, and other stuff.

You can start by simply adding comments to any YouTube video you happen to like. Avoid the clichéd “Great video!” comment, though. Try and add some value in your comment by addressing the content of the video, or even asking a question to encourage a discussion.

After you get the hang of video commenting, you can get more strategic by commenting on videos that are related to your industry, or commenting on popular or trending videos. If you really want to stand out from the crowd, you can even add a video comment — either by recording live from a webcam, or attaching a video from your own YouTube channel.

To add a comment, simply click in the empty box underneath the words “All Comments” on the YouTube video of your choice. Type your comment and click the “Post” button, or click the “Create a video response” link to make a video comment instead. To avoid comment spam, YouTube does not allow you to add hyperlinks in the comment section.

 

FAN FINDER

YouTube Fan Finder is such a great feature that it’s simply baffling as to why creators don’t do a little more with it.

“What better way to introduce yourself than through video? Once Fan Finder finds a potential fan, it shows your channel ad to them as a shippable True View ad, at no cost to you. Give peoples a chance to get to know you and fall in love with your channel.”

So says the Fan Finder page from YouTube and it really is as simple as that.

You can submit up to five channel ads, which you should use to communicate clearly and succinctly exactly what viewers will get from subscribing to your channel, and contain a clear CTA to make subscribing as easy as possible.

Provided YouTube approves your content, it will then use its algorithms to put your video in front of people that the site believes are most likely to take an interest in you and become a regular viewer.

To get started, all you need to do is upload a channel ad as if it were an ordinary video. Then submit it for review via the Fan Finder page, which can be found under the Channel Settings menu in the Video Manager section of your YouTube account. Once there, click the Select Your Channel Ad button and choose which video you want to use.

SOCIAL SEARCH

There’s a buzz around social search engines taking into consideration how content is shared on social networks in order to determine its relevancy to your search. Google, the world’s most frequented search engine, currently allows you select the subcategory “Videos” for any search you perform.

 

Google displays videos when they are available; using a variety of factors to determine the order in which the videos get listed in the search results. If your business video has a high number of views or if the video is getting shared around your social networks it can help your video get a higher search engine ranking. That results in more people viewing your video.

 

Google may even display your video in the “organic” search results, which means a searcher will see the video without having to click the “Videos” subcategory. This exposes your video to an even larger potential audience.

 

It also just so happens that Google owns YouTube. So, it’s possible that Google gives preferential treatment to videos that reside on its own networks. It’s also likely to incorporate even more ways for your YouTube videos to be seen, through new social applications like the Google +1 button and the Google+ social network.

 

ENCOURAGE EMBEDDING

Viewers ‘liking’ your video are one thing, commenting on your video is another, and linking to it something greater than the first two combined. But by far the stamp of approval that trumps them all is when someone writes an article and actually goes to the bother of embedding your video to illustrate their point.

So, make sure that you enable embedding for all videos that you publish. You can turn on the embed feature by visiting the Video Manager, clicking Edit under the video you want to edit, then going to Advanced Settings and making sure the embed option is checked.

The more views, likes and shares you get of your video the better, and by allowing other content creators even bloggers!  To embed your videos, then you will be tapping into a wider audience.

YOUTUBE CARDS

YouTube Cards are currently an extension of though soon to replace outright annotations.

There are Link Cards, Channel Cards, Fan Funding Cards, Donation Cards, Poll Cards and Playlist Cards, all of which can be used to drive traffic to your website, promote related material and build your social following and email lists.

CAPTIONING

Captioning helps YouTube discover your video. Many video marketers ignore captioning, figuring it’s only useful for the hearing impaired or foreign language subtitles. However, as this explainer video demonstrates, a YouTube study shows that simply adding English language captions can increase views by up to 4%.

Captioning also helps search engines to find your videos, as it adds more text metadata, allowing your video to rank higher on query searches, making this an advanced SEO hack as well as an advanced feature that marketers should get to grips with.

EDIT CAPTION TEXT

If you’re editing captions created automatically, this will generate a new caption track that includes your revisions.

1. Go to your Video Manager.
2. Next to the video you want to edit captions for, click Edit > Subtitles and CC.
3. Click on the caption track you want to edit.
4. Click inside any line in the caption track panel and edit the text.
5. Click Save changes.

 

REMOVE CAPTIONS THAT YOU ADDED

If you added subtitles or closed captions to your video, you can delete them by following the steps below:

1. Go to your Video Manager.
2. Next to the video you want to edit captions for, click Edit > Subtitles and CC.
3. Click on the language you want delete.
4. Click the Actions drop-down menu.
5. Select Deleteand confirm you want to remove the track permanently.